Pharmaceutical Marketing
| Code | School | Level | Credits | Semesters |
| PHAR4042 | Pharmacy | 4 | 20 | Spring Malaysia |
- Code
- PHAR4042
- School
- Pharmacy
- Level
- 4
- Credits
- 20
- Semesters
- Spring Malaysia
Summary
Pharmaceutical ventures are one of the rewarding fields and fastest paced sector in health. Expanding knowledge of marketing, technological developments, product release and regulatory affairs in the pharmaceutical industry help the pharmacist to work in the dynamic business arena across multiple industries. The career in pharmaceutical business management allow the pharmacists to deal with enterprise management and advanced business concepts. This module introduces key principles of pharmaceutical business management and marketing to enable students to make well-informed decisions in the pharmaceutical industry.
Assessment
- 30% Assignment
- 30% Rogo
- 40% Written exam (2-hour)
Learning Outcomes
MLO 1. Summarise the key elements of pharmaceutical marketing, consumer behaviour and supply chain management. (C2-Understanding)
MLO 2. Elaborate ethical marketing skills, pricing and promotional strategy of health care products (C4-Analysing)
MLO 3. Demonstrate communication, critical thinking, problem solving skills is desiging marketing strategies (A2-Responding)