Digital Communication & Media
| Code | School | Level | Credits | Semesters |
| MLAC3177 | Media, Languages and Cultures | 3 | 20 | Spring Malaysia |
- Code
- MLAC3177
- School
- Media, Languages and Cultures
- Level
- 3
- Credits
- 20
- Semesters
- Spring Malaysia
Summary
Digital communication and media are significantly transforming the ways in which our societies operate. This module critically explores the key issues that are behind this transformation. In doing so, the module provides a historical overview of the emergence of digital communications and associated media cultures, engages with issues and practices that have been said to differentiate digital communication from older forms of media and their associated forms of communication, and draws on a range of theoretical perspectives and methodological approaches. Lectures and seminars will equip students with core knowledge of the theoretical and practical foundations of digital communication and media and their relationship to contemporary culture. Lectures and seminars will also develop students' understanding of the cultural, political, economic, technical and regulatory contexts from which digital communication and media have emerged and in which they continue to operate. In order to link the various conceptual frameworks learnt to real-life experiences and situations effectively, the module provides students with opportunities to explore the interactive forms and practices that result from the use of digital communication and media through a range of both individual and group activities and exercises.
Target Students
This Module has been identified as being particularly suitable for final year students of the BA (Hons) in International Communication Studies (w.FTW or ELL).
Classes
- One 1-hour-30-minute seminar each week for
- One 1-hour-30-minute lecture each week for
Assessment
- 40% Coursework 1: 2000 words essay
- 60% Coursework 2: 3000 words essay
Assessed by end of spring semester
Educational Aims
To provide a sound breadth and depth of knowledge of a broad range of contemporary digital communication and media;To cultivate critical engagement with the different factors that have shaped and continue to shape the development of digital communication and associated media cultures;To develop analytical and conceptual skills in both oral and written engagement with digital communication and media contexts from cultural, political, economic, technical and regulatory perspectives;To advance students' familiarity with key debates and discourses in the field of digital communication and related media cultures;To convey the skills required to carry out analysis of digital texts in their social, cultural, political and technological contexts at an advanced level.Learning Outcomes
Upon completion of the module students will be able to:
- Demonstrate (A2) knowledge and robust critical understanding of the numerous contexts within which digital communication and media are applied; (A2) knowledge and critical understanding of the historical contexts of digital communication and media, how these have evolved, and continue to evolve; (A5) ability to assess the wider impact of the constantly evolving digital communication and media contexts including the emergence of new modes of interactive forms and practices; (A3) show a good awareness of key scholarship and other significant discourses and how they inform the study of digital communication and media and their relationship to various social, economic and cultural practices.
- They will demonstrate (B1) a range of research skills required to interrogate and interpret the application, context and impact of digital communication and media on society both through individual and collective activities and exercises.
- They will (D4) Reflect upon their own cultural commitments and participatory practices in digital media and communication in relation to those of others and appreciate the ethical and political basis of such considerations; and (D7) demonstrate confidence in exploring new and emerging issues drawing upon variety of academic and non-academic resources, and in acquiring new competencies and skills.