Media and Communication Research Methods 1

Code

INCM4038

School

School of International Communications

Level

4

Credits

10

Semesters

Autumn China

Summary

This module offers an introduction to media and communication research methods. Through convenor-guided, team-instructed and student-centred learning of key research methods and specific research examples, students learn how to choose and use qualitative, quantitative or mixed methods for their research projects. They also learn how to critically review previous studies on a topic of their choice, how to design a feasible research project, and how to generate research questions and/or hypotheses. Furthermore, they also learn how to write a research proposal, how to effectively and specifically phrase research questions and/or hypotheses, how to conduct a research project, and how to structure and write a dissertation. Specific research methods selected by the convener include those involved in cultural studies, film studies, media studies, and communication studies.

Please note: This module is assessed at the end of Autumn semester.  First sit/ Re-sit exams are scheduled normally in the summer and can take the same form as the missing/ failed component of the assessment (exam, essay etc.) or other form, as decided by the School.

Target Students

MA students in International Communications and related programmes at the University of Nottingham Ningbo campus. Available to JYA/Erasmus students.

Classes

• One 2-hour seminar each week for 10 weeks
• One 1-hour lecture each week for 10 weeks

One hour lecture per week x 10 weeks = 10 hours; Two hour seminar per week x 10 weeks = 20 hours. Plus independent study = 70 hours.

Assessment

• 60% Coursework 1: 1,500 words
• 40% Presentation 1: 15 minute presentation

Assessed by end of autumn semester

Educational Aims

Learning Outcomes

a) Knowledge and Understanding: A2 demonstrate a sound knowledge of media and communications research methods and A5 their respective advantages and disadvantages; demonstrate an understanding of how to choose appropriate media and communications research methods to address research questions and/or to test hypotheses.b) Intellectual skills: B2 critically assess the limitations of existing research methods as a means of understanding communications and, B6 where possible, suggest alternatives, both orally and in writing. c) Professional/practical skills: analyse research source materials and examples of communications across a range of media; C1 locate source materials and examples of communications; C1 take notes summarising and articulating knowledge of media and communication research methods and their role in developing an understanding of communications within and between differing institutional, social and cultural settings. d) Transferable skills: D4 communicate clearly in oral presentations; display analytical skills; demonstrate well-structured written commentary based upon a critical/evaluative reading of sources; D5 contribute to discussion, responding to and developing the ideas of others; use information retrieval skills; develop judgement; develop the four language skills of listening, reading, speaking and writing.

Conveners

• Dr SADIA JAMIL