Media Management

Code

INCM3045

School

School of International Communications

Level

3

Credits

20

Semesters

Spring China

Summary

This module introduces media management theories and practice. This will involve analysing key issues that are levering change in the media landscape such as transnational media companies’ mergers and acquisitions in a global context, product and content management, social media management, and diversifying revenue streams in the digital era. In today’s rapidly changing and converging media environments, it is essential to integrate management principles and digital technology with the media industry. This module will help students develop an understanding of the operation and structure of media organisations and conglomerates, convergence, corporate strategies, business models, market segments, leadership and media globalisation. Discussions and analysis of examples and case studies will draw from global and Chinese media companies.

Please note: This module is assessed at the end of Spring semester.  First sit/ Re-sit exams are scheduled normally in the summer and can take the same form as the missing/ failed component of the assessment (exam, essay etc.) or other form, as decided by the School.

Target Students

BA students in International Communications and related programmes at the University of Nottingham Ningbo China. There is a limited number of places on this module. Students are reminded that enrolments which are not agreed by the Offering School in advance may be cancelled without notice.

Classes

• One 1-hour-30-minute seminar each week for 10 weeks
• One 1-hour-30-minute lecture each week for 10 weeks

Further Activity Detail: One 1.5 hour lecture per week x 10 weeks = 15 hours; One 1.5 hour seminar per weeks x 10 weeks = 15 hours Plus independent study = 130 hours.

Assessment

• 60% Coursework 1: 3,000 words
• 40% Project 1: 2,000 words

Assessed by end of spring semester

Educational Aims

Learning Outcomes

Knowledge and Understanding

By the end of this module, students will have: A1. Knowledge and a critical understanding of media management theories and practices; A2. The ability to evaluate the complex dynamics, changes and challenges of media industry in the digital and global age A3. An awareness and understanding of the differences and similarities between different societies and cultures; Intellectual Skills

By the end of this module, students should have an ability to: B1. Gather, process and evaluate information from a variety of paper and electronic sources; B2. Reflect and judge in the light of evidence and argument; B3. Understand concepts and ideas and relate them to specific problems; B4. Identify and describe questions and problems; B5. Apply techniques and concepts appropriate for the analysis of social, political and historical materials; B6. Apply techniques and concepts appropriate for the analysis of literary and cultural materials. Professional/Practical Skills

By the end of this module, students should be able to: C1. Select, sift and synthesise information from a wide range of sources; C2. Identify and compare key arguments in primary and/or secondary source materials; C3. Plan, research and write a sustained piece of research; C4. Use IT to access sources and information and to complete assignments; C5. Understand process and express complex ideas in English. Transferable Skills By the end of this module, students should be able to: D1. Express themselves clearly, coherently and fluently in writing through essays and reports; D2. Work and learn actively with others; D3. Manage and take responsibility for their own learning; D4. Use IT for research and presentation purposes.

Conveners

• Dr Ivy ZHANG