Translating Cultures
| Code | School | Level | Credits | Semesters |
| INCM2032 | School of International Communications | 2 | 10 | Spring China |
- Code
- INCM2032
- School
- School of International Communications
- Level
- 2
- Credits
- 10
- Semesters
- Spring China
Summary
This module theorizes the concept of "Culture" within the corporate context, with a specific focus on media and technology companies. It outlines the trajectory of the development of this field of study and introduces key elements of Corporate Culture to help students identify different types of organizational structures based on a critical understanding of cultural values. The module discusses the digitalization and transformation of Corporate Culture and highlights transcultural competence in the international business practice of transnational corporations. Through case studies from domestic and international media organizations and tech companies, students will critically understand how companies leverage culture as a source of sustainable competitive advantage and identify key cultural drivers that lead to business success and uniqueness beyond digital transformation.
Please note: This module is assessed at the end of Spring semester. First sit/ Re-sit exams are scheduled normally in the summer and can take the same form as the missing/ failed component of the assessment (exam, essay etc.) or other form, as decided by the School.
Target Students
BA students in International Communications, and related programmes at the University of Nottingham Ningbo China. There is a limited number of places on this module. Students are reminded that enrolments which are not agreed by the Offering School in advance may be cancelled without notice.
Classes
- One 1-hour seminar each week for 10 weeks
- One 1-hour lecture each week for 10 weeks
Assessment
- 100% Project 1: Equivalent 2,500 words+1,000 words
Assessed by end of spring semester
Educational Aims
1. Conceptual Foundations: Familiarize students with basic concepts and issues of corporate culture, globalization in media and tech industries, and digital disruption and innovation;2. Practical Awareness: Enable students to understand the role of culture, as well as the related toolkit and tactics, in organizational communication (internally) and strategic communication (externally);3. Comparative Case Analysis: Guide and enable students to comparatively analyze case studies from media and technology companies situated in China, the United States, Europe, and the Global South, broadening their practical knowledge of the application of corporate culture in different socio-cultural contexts;4. Critical Thinking: Encourage students to critically evaluate diverse corporate cultures, identifying commonalities and differences by reflecting on their own cultural biases, media consumption behaviors and assumptions to understand cultural influences in the changing media & tech business landscape.Learning Outcomes
- a clear overview of the theory and main issues of corporate culture;
- increased ability to read, write and understand culture in organizational context and transnational business environment;
- skills to apply appropriate theoretical concepts and methodologies as a means of understanding emerging issues in media and technology companies;
- methodological experience to be able to analyse corporate culture through case studies;
- an increased ability to construct and defend a coherent and well-researched argument;
- an increased ability to communicate ideas effectively both in writing and speech;
- an increased ability to engage in critical and constructive interactions with peers and workmates;
- an increased ability to engage in independent, creative and reflective learning;
- an increased ability to time manage and exercise general organisational skills.
Conveners
- Zhan ZHANG