Business and Organisational Communication
| Code | School | Level | Credits | Semesters |
| ENGL4097 | English | 4 | 20 | Autumn UK |
- Code
- ENGL4097
- School
- English
- Level
- 4
- Credits
- 20
- Semesters
- Autumn UK
Summary
The module investigates the multidisciplinary subject of business and organisational communication. It covers a wide range of quantitative and qualitative approaches, examining how individuals and groups use spoken, written and digital forms of communication to get work achieved successfully. The range of methodologies and analytical frameworks for interrogating business and organisational communication include: conversation analysis, corpus linguistics, critical discourse analysis, pragmatics and speech act theory and ethnography. The module also highlights contemporary issues emerging from the field, exploring, for instance, the influence of context, new multi-media technologies and globalisation on communication in commercial domains and organisational environments. The module emphasises how the findings of communicative research can be practically applied in teaching and training materials and in consultancy work.
Target Students
Only available to on-site postgraduate students in the School of English, and any student on any joint MSc Entrepreneurship.
Classes
- One 2-hour seminar each week for 11 weeks
Assessment
- 100% Coursework 1: 4,000-word essay
- Formative Piece: Formative piece - essay plan, max length 250 words.
Assessed by end of autumn semester
Educational Aims
To enable students to examine and critique different theories, frameworks and approaches to business and organisational communicationTo acquire practical expertise in analysing spoken and written language that takes place in organisations and commercial domainsTo acquire the skills required to apply the findings of linguistic research to teaching and training materials.Learning Outcomes
Knowledge and Understanding
- Of methodological design and application in producing sets of communicative data
- Of theoretical discourse-based frameworks and approaches and their application to the analysis of business and organisational communication
- Of a wide range of analytical communicative techniques
Intellectual Skills
- The ability to seek out, assimilate and critically evaluate published research relating to business and organisational communication
- The ability to understand, compare and contrast different approaches, methodologies and theoretical frameworks in discourse-based business and organisational communication The ability to undertake linguistic analysis independently and relate this to existing research and theory
- The ability to understand the strengths and weaknesses of their own work and draw appropriate conclusions
Professional skills
- The ability to produce a project report to a professional disciplinary standard
- The ability to design and execute a study of business and organisational communication
- The ability to communicate analyses and conclusions effectively using and applying the technical concepts of the field
- The ability to apply analysis of business communication to practical settings and training materials
Transferable skills
- The ability to produce systematic and rigorous descriptive and discursive writing
- The ability to undertake independent research on business and organisational communication
- The use of information technology to aid the research and data analysis process