Media and Texts: Culture
| Code | School | Level | Credits | Semesters |
| CELEN043 | Centre for English Language Education | 0 | 20 | Spring China |
- Code
- CELEN043
- School
- Centre for English Language Education
- Level
- 0
- Credits
- 20
- Semesters
- Spring China
Summary
This module expands upon the content introduced in the Media and Texts: Culture (MTC) module in Semester 1, and aims to further equip IC students with some of the foundational concepts in media studies e.g. media representation, ideology, discourse and power. The module will encourage students to engage with the academic research into the complexities of media and culture. It will focus on a range of media texts, and discuss the ways in which media represent, shape and construct various identities such as nationality, race, ethnicity, gender and sexuality. It will shed significant light on identifying and analysing the underlying ideologies behind such media representations, and critically examine how different media legitimise, maintain and challenge dominant ideologies.
Target Students
Only available to students enrolled on the Preliminary Year programme at UNNC.
Classes
- One 1-hour-30-minute seminar each week for 11 weeks
- One 1-hour-30-minute lecture each week for 11 weeks
Supplemented by a further 70 hours of self-directed study each semester.
Assessment
- 50% Coursework 1: One coursework essay done in groups
- 50% Exam 1 (1-hour-30-minute): Essay question exam
Assessed by end of spring semester
Educational Aims
To equip students with foundational knowledge and relevant skills which will support their further studies in the School of International Communications.Learning Outcomes
Deepen and expand their understanding and knowledge of semester one’s module Media and Texts: Society
Understand relevant theories about and approaches to media and communication studies, and apply appropriate theoretical concepts and methodologies in the analysis of the media world
Understand the various roles of media in the society, reflect on their own media uses, practices and consumption in daily life
Begin to understand the relationship between ideology, discourse and representation in media texts and media communication
Increase the ability to engage English academic materials relating to media and communications studies
Develop transferrable skills such as looking for academic sources, communicative and presentational skills, critical thinking and team work
Conveners
- Dr Yiben MA