Introduction to Research Design and Data Analysis
| Code | School | Level | Credits | Semesters |
| BUSI5015 | Nottingham University Business School | 5 | 10 | Autumn Malaysia |
- Code
- BUSI5015
- School
- Nottingham University Business School
- Level
- 5
- Credits
- 10
- Semesters
- Autumn Malaysia
Summary
The module introduces qualitative and quantitative research designs covering a range of data collection techniques. The module introduces students to the use, interpretation and presentation of an appropriate selection of techniques for the analysis of interview data, and other qualitative data sources. In terms of quantitative research designs, the module covers measurement issues - validity and reliability issues, descriptive analysis and techniques to test for differences and for relationships.
Target Students
All Business School PhD Students.
Classes
Five 3-hour lectures and two 2-hour workshops.
Assessment
- 100% Coursework 1: Individual Coursework (3,000 words)
Assessed by end of autumn semester
Educational Aims
It provides an understanding of the relationship between, and the rationale for using, particular qualitative and quantitative research designs and methods. It offers doctoral students with a foundation in research design and data analysis to help them in preparing and planning their data collection/analysis.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
•Tools and techniques for transforming (big) data into useful information for business analysis and decision support
•Qualitative & quantitative research methods and approachesIntellectual skills
This module develops:
•Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
•Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skillsProfessional practical skills
This module develops:
•The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
•The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
•The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choicesTransferable (key) skills
This module develops:
•Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
•High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
Conveners
- Dr Kin Boon Tang