International Business strategy

Code School Level Credits Semesters
BUSI4639 Nottingham University Business School 4 20 Spring Malaysia
Code
BUSI4639
School
Nottingham University Business School
Level
4
Credits
20
Semesters
Spring Malaysia

Summary

This course delves into the intricacies of the global business landscape, exploring the theories of firm internationalization and the multifaceted strategic choices that confront international managers. Through a comprehensive analysis of real-world case studies, we shed light on the pivotal role of global enterprises and entrepreneurs who have set remarkable benchmarks in business performance and globalization. By examining the interplay of cultural, legal, regulatory, political, and economic differences across countries, we aim to foster a profound understanding of the dynamics of the global economy. Additionally, we emphasize the significance of management issues from a global perspective and the vital role of sustainability and innovation in shaping the future.

Target Students

Only available for students registered on taught postgraduate programmes in FASS

Classes

11 x 4 hour lectures (2 hours x 2 per week) and group teaching, comprising case studies, exercises and group presentations

Assessment

Assessed by end of autumn semester

Educational Aims

This module’s aim is to cultivate a global perspective by exploring the dynamics of the global economy and fostering awareness of the cultural, legal/regulatory, political, and economic differences across countries. This includes the development and operation of markets for resources, goods, and services, emphasizing effective resource and operations management. Additionally, students will be encouraged to demonstrate entrepreneurial behavior, creativity, and enterprise development, along with a focus on the management and exploitation of intellectual property. Sustainability issues and the challenges and opportunities they present are also highlighted. Ultimately, the aim is to empower students to develop and implement appropriate strategies within an ever-changing global environment, enabling them to navigate the complexities of international business effectively.

Learning Outcomes

Knowledge and understanding: This module develops a knowledge and understanding of:
•    The dynamics of the global economy and international business &/or an awareness 
of cultural, legal/regulatory, political, and economic differences across countries &/or 
an appreciation of management issues from a global perspective.
•    Markets - the development and operation of markets for resources, goods and services 
•    The management of resources
•    The management of operations
•    Business innovation – creativity, intrapreneurial – and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
•    The importance of sustainability issues, including an understanding of the challenges  and opportunities arising from the activities of people and organisations on the economic, social and environmental conditions of the future.
•    Strategic management - the development and implementation of appropriate strategies within a changing environment

Intellectual Skills: This module develops:
•    Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
•    Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
•    Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills

Professional Practical Skills: This module develops:
•    The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
•    The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
•    Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management.  Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring
•    The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices

Transferable (key) Skills: This module develops:
•    Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
•    High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience

Conveners

View in Curriculum Catalogue
Last updated 09/01/2025.