Business Analytics and Research Methods

Code

BUSI4638

School

Nottingham University Business School

Level

4

Credits

20

Semesters

Autumn Malaysia

Summary

Part I: Introduction to Qualitative Analysis. 
This part of the module will be concerned with the collection and analysis of qualitative data
Part II: Introductory Business Analytics; 
Survey design and measurement, Statistics for Business Analytics; Descriptive analytics, diagnostic analytics, predictive analytics, Regression analysis, Factor analysis and Clustering
Part III: Introduction to management research relating to literature review, asking research questions and objectives,
formulating research hypotheses, discussion of findings; Quantitative and Qualitative research in the dissertation
relating to its application

Target Students

Only available for students registered on taught postgraduate programmes in FASS

Classes

• One 3-hour lecture each week for 6 weeks
• Two 2-hour lectures each week for 5 weeks
• One 1-hour computing each week for 6 weeks

Two 2-hours of lecture per week for 5 weeks, six 1 hour computer workshops over 6 weeks, and one 3-hour lecture per week for 6 weeks A total of 44 hours over 11 weeks

Assessment

• 50% Coursework: Individual coursework for qualitative component (3000-word)
• 50% Exam (2-hour): 2-hour examination for quantitative component

Assessed by end of autumn semester

Educational Aims

Learning Outcomes

Knowledge and understanding: This module develops a knowledge and understanding of:
•    Information systems and business intelligence - the development, management, application and implementation of information systems and their impact upon organisations
•    Tools and techniques for transforming (big) data into useful information for business analysis and decision support
•    Communications – the comprehension and use of relevant communications for application in business and management, including the use of digital tools

Intellectual Skills: This module develops:
•    Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
•    Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
•    Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills

Professional Practical Skills: This module develops:
•    The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
•    The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
•    The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices

Transferable (key) Skills: This module develops:
•    Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
•    High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict  resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience

Conveners

• Dr Hsin Vonn Yvonne Seow
• Dr Mei Mei Ang