E-Business

Code

BUSI4547

School

Nottingham University Business School China

Level

4

Credits

10

Semesters

Spring China

Summary

The e-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.

Target Students

Business School MSc students subject to compliance with module choice requirements, as listed in the degree programme specification. In addition, other MA/MSc students subject to the discretion of the Director of MSc Programmes

Classes

• One 2-hour lecture each week for 11 weeks

22 contact hours of 100 hours in Total for a 10 credit module. The remaining hours (78) need to be made up of independent study (e.g. background reading, coursework preparation, revision purposes etc.)

Assessment

• 30% Presentation 1: Group Presentation (15 mins plus 10 mins Q&A). Students to submit a copy of their PowerPoint Slides (30%)
• 70% Exam 1 (2-hour): Two Hour Exam

Educational Aims

Learning Outcomes

Knowledge and understanding:

This module develops a knowledge and understanding of:

Marketing and sales – different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design

Customers and stakeholders - customer expectations, service and orientation

The management of resources

The management of operations

Information systems and business intelligence - the development, management, application and implementation of information systems and their impact upon organisations

Tools and techniques for transforming (big) data into useful information for business analysis and decision support

Communications – the comprehension and use of relevant communications for application in business and management, including the use of digital tools

Digital business – the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management

Intellectual Skills:

Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately

Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions

Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills

Professional Practical Skills

The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting

Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management.  Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring

Transferable (key) Skills: This module develops:

Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports

Soft skills: understanding the needs of others and empathy towards them; sensitivity to diversity in people and in different situations

Conveners

• Dr Sunny Zheng