Entrepreneurial Creativity
| Code | School | Level | Credits | Semesters |
| BUSI4545 | Nottingham University Business School China | 4 | 20 | Autumn China |
- Code
- BUSI4545
- School
- Nottingham University Business School China
- Level
- 4
- Credits
- 20
- Semesters
- Autumn China
Summary
The course will introduce students to the latest thinking in the areas of creativity, the creative process, knowledge management practices and the nature of entrepreneurship. Having established the vital link between creativity, entrepreneurship, innovation and value creation, the course uses directed reading, case study exercises, reflective blog writing and group-based creative problem solving to illustrate entrepreneurial creativity in practice. Students will be introduced to a variety of creative problem solving techniques and learn how to apply these techniques in the context of the development, evaluation, and application of ideas and concepts with commercial potential. The course culminates in students pitching their identified entrepreneurial opportunity to peers and real world entrepreneurs.
Target Students
Core module for EB16 Entrepreneurship, Innovation and Management students
Classes
- Two 2-hour lectures each week for 10 weeks
Total Hours of Learning = 200 hours of student centred learning comprised of the following: o 44 hours class-based contact time. o 48 hours reading and self-directed study. o 48 hours individual essay preparation. o 20 hours individual reflection and blog preparation. o 40 hours team presentation preparation.
Assessment
- 50% Coursework 1: Individual essay (3,500 words)
- 15% Coursework 2: 5x Individual reflective blogs published online (2,000 words split across 5x 400 words)
- 35% Presentation: Group Presentation (5 mins + 10 mins Q&A, with submission of PowerPoint slides & 500 word business plan).
Educational Aims
This module encourages students to develop an understanding of entrepreneurial creativity through:◦Theoretical analysis and the use of creative problem solving techniques.◦Enabling students to generate, evaluate, and apply new ideas and concepts within a business planning process.◦Experiencing creative problem solving techniques, reflecting upon appropriate methods for different stages of problem solving, and exploring the relationship between creative problem solving and entrepreneurship.Learning Outcomes
Knowledge and understanding: This module develops a knowledge and understanding of:
Markets - the development and operation of markets for resources, goods and services
Customers and stakeholders - customer expectations, service and orientation
Finance - the sources, uses and management of finance
People – strategic and operational HRM, meeting future organisational requirements, people development, HR systems
The management of operations
The management of projects
Business innovation – creativity, intrapreneurial – and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
The importance of sustainability issues, including an understanding of the challenges
Theories, models and frameworks of entrepreneurship and creativity
Intellectual Skills: This module develops:
Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills
Professional Practical Skills: This module develops:
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management. Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring
The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices
Leadership and performance management: Selecting appropriate leadership style for different situations; setting targets, motivating, monitoring performance, coaching and mentoring
Transferable (key) Skills: This module develops:
Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
Soft skills: understanding the needs of others and empathy towards them; sensitivity to diversity in people and in different situations
Conveners
- Dr Jin Han