Strategic management: Analysis and applications

Code

BUSI4539

School

Nottingham University Business School China

Level

4

Credits

10

Semesters

Autumn China

Summary

Strategic analysis; industry analysis; positioning; creating and sustaining competitive advantage; diversification; strategic decision making; strategy practice and implementation; strategy and organisation; strategic leadership.

Target Students

Business School MSc students enrolled in a specialist MSc programme such as MSc International Management

Classes

• One 2-hour lecture each week for 11 weeks

11 weekly 2 hour lectures

Assessment

• 50% Simulation: team-based computer simulation
• 50% Exam (1-hour): 1 hour exam.

Assessed by end of autumn semester

Educational Aims

Learning Outcomes

Learning Objectives & Outcomes Please tick all that apply - including at least one under each heading
Knowledge and understanding: This module develops a knowledge and understanding of:

The dynamics of the global economy and international business &/or an awareness
of cultural, legal/regulatory, political, and economic differences across countries &/or
an appreciation of management issues from a global perspective.

Markets - the development and operation of markets for resources, goods and services

Customers and stakeholders - customer expectations, service and orientation

People – strategic  and operational HRM, meeting future organisational requirements, people development, HR systems

Business innovation – creativity, intrapreneurial – and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property 

The importance of sustainability issues, including an understanding of the challenges

and opportunities arising from the activities of people and organisations on the economic, social and environmental conditions of the future.

Leadership and management of people within organisations – leadership, organisational behaviour and motivation

Strategic management - the development and implementation of appropriate strategies within a changing environment

Intellectual Skills: This module develops:

Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately

Professional Practical Skills: This module develops:

Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management.  Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring

The ability to recognise the need for and initiate change and to be able to manage change

The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices

Transferable (key) Skills: This module develops:

Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict  resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience

Soft skills: understanding the needs of others and empathy towards them; sensitivity to diversity in people and in different situations

Conveners

• Dr Zhijing Zhu