Business Intelligence and Analytics

Code

BUSI4492

School

Business

Level

4

Credits

20

Semesters

Spring UK

Summary

Basic concepts of Business Intelligence, Analytics and Decision Support Systems.
Data warehousing. Data visualisation.
Data mining, Text mining and Web mining. Big data.
Implementation of Business Intelligence Systems and Decision Support Systems: case studies.
Software Package for Business Intelligence and Analytics

Target Students

Only available for MSc Information Systems and Operations Management OR MSc Supply Chain and Operations Management students OR MSc Exchange students.

Classes

• One 2-hour seminar each week for 10 weeks
• One 2-hour lecture each week for 11 weeks

Total 200 hours: 22 hours lectures, 20 hours small group teaching, 156 hours of independent study (coursework preparation = 56 hours; background reading and group work) = 100) 11 times 2-hour lectures face-to-face 10 times 2 hour seminars (6 sessions as Lab sessions, 4 as seminars)

Assessment

• 70% Coursework: Individual Coursework (3,000 words).
• 10% Presentation: Group Coursework: submission of presentation slides (maximum 10 slides).
• 20% Report: Group Report (3,000 words).

Educational Aims

Learning Outcomes

• Markets - the development and operation of markets for resources, goods and services
• Marketing and sales – different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
• Customers and stakeholders - customer expectations, service and orientation
• People – strategic  and operational HRM, meeting future organisational requirements, people development, HR systems
• The management of resources
• The management of operations
• Information systems and business intelligence - the development, management, application and implementation of information systems and their impact upon organisations
• Tools and techniques for transforming (big) data into useful information for business analysis and decision support
• Digital business – the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management

• Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
• Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
• Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills

• The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting

• Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports

Conveners

• Professor Sanja Petrovic