Analytics Specializations and Applications

Code

BUSI4392

School

Nottingham University Business School China

Level

4

Credits

20

Semesters

Spring China

Summary

An in-depth look at specialised analytical techniques which present significant opportunities within business environments to extract actionable insights. Applications covered include Recommender Systems (e.g. collaborative filtering in business), Text Analytics (linguistic processing, social media analysis), Spatial/Temporal analytics (e.g. financial time series), Network analytics (e.g. social graph analysis) and High dimensional analytics.

Target Students

MSc Business Analytics students

Classes

• Two 2-hour lectures each week for 11 weeks

Total Contact Hours 44 hours (4/week over 11 weeks) 200 hours in Total. Background study 56 hours Coursework: 100 hours

Assessment

• 50% Coursework 1: 3000-word coursework (8 page max) on a specified Business Analytics Project (50%)
• 50% Coursework 2: 4000-word group coursework (4-5 students form a group; 12 page max) on a specified Business Analytics Project (50%)

Educational Aims

Learning Outcomes

Learning Objectives & Outcomes Please tick all that apply - including at least one under each heading
Knowledge and understanding: This module develops a knowledge and understanding of:
 Marketing and sales – different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
 Customers and stakeholders - customer expectations, service and orientation
 The management of projects
 Tools and techniques for transforming (big) data into useful information for business analysis and decision support
 Communications – the comprehension and use of relevant communications for application in business and management, including the use of digital tools
 Digital business – the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management
Intellectual Skills: This module develops:
 Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
 Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
 Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills
Professional Practical Skills: This module develops:
 The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
 The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
 The ability to recognise the need for and initiate change and to be able to manage change
 The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices
Transferable (key) Skills: This module develops:
 Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
 High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict  resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
 Soft skills: understanding the needs of others and empathy towards them; sensitivity to diversity in people and in different situations

Conveners

• Dr Jenny Pu