Data at Scale: Management, Processing and Visualization
| Code | School | Level | Credits | Semesters |
| BUSI4389 | Nottingham University Business School China | 4 | 20 | Autumn China |
- Code
- BUSI4389
- School
- Nottingham University Business School China
- Level
- 4
- Credits
- 20
- Semesters
- Autumn China
Summary
This module introduces the fundamental concepts and technologies that are used by modern international businesses to store, fuse, manipulate and visualise mass datasets. Key concepts include:
1. Core database and Cloud technologies;
2. Data acquisition and cleansing;
3. How to manipulate mass datasets (focussing on SQL, Hadoop);
4. Effective solutions to common data challenges (e.g. missing data);
5. Handling geospatial and Open data;
6. Visualisation technologies (Tableau, PowerMap, QGIS, CartoDB);
7. Web Visualization (HTML5).
All content is based around real-world business examples.
Target Students
MSc Business Analytics students
Classes
- Two 1-hour lectures each week for 11 weeks
- One 2-hour computing each week for 11 weeks
Total Contact Hours 44 hours (4/week over 11 weeks) 200 hours in Total. Background study 66 hours Coursework: 50 hours Revision: 40 hours
Assessment
- 50% Coursework1: Individual Coursework (2,000 words) with assessed Presentation (6 mins + 2 mins Q&A) (50%)
- 25% In Class Computer Test 1: 1.5 Hour In Class Computer Based Test 1
- 25% In Class Computer Test 2: 1.5 Hour In Class Computer Based Test 2
Educational Aims
To develop the skills required to manage, manipulate and visualize (noisy) data at scale, as collected in business environments. The module will transfer practical knowledge about key issues and technologies, taking participants on a journey through cloud technologies, key database languages (e.g. SQL) through to visualization techniques (e.g. Tableau, CartoDB). In addition key data concepts in modern business analytics will also be covered such as Geospatial Data, OpenData and Web visualization (e.g D3).Learning Outcomes
Knowledge and understanding: This module develops a knowledge and understanding of:
Marketing and sales – different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
Customers and stakeholders - customer expectations, service and orientation
The management of projects
Information systems and business intelligence - the development, management, application and implementation of information systems and their impact upon organisations
Tools and techniques for transforming (big) data into useful information for business analysis and decision support
Communications – the comprehension and use of relevant communications for application in business and management, including the use of digital tools
Digital business – the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management
Conveners
- Dr Zhao Cai