Applied Marketing Project
| Code | School | Level | Credits | Semesters |
| BUSI4387 | Nottingham University Business School China | 4 | 60 | Summer China |
- Code
- BUSI4387
- School
- Nottingham University Business School China
- Level
- 4
- Credits
- 60
- Semesters
- Summer China
Summary
Marketing project on a topic in the area of marketing, selected by the candidate, in consultation with the Course Director and a member of staff designated as Project Supervisor.
Examples of appropriate projects might include (but are not limited to): a marketing communications plan, a market entry analysis for a new (international) market, a launch plan for a new product or service, a consumer (business-to-consumer context) or buyer (business-to-business context) market analysis for a specific product, a strategic marketing plan for an SME or a new venture.
Target Students
Students registered for the MSc Marketing There is a limited number of places on this module. Students are reminded that enrolments which are not agreed by the Offering School in advance may be cancelled without notice.
Assessment
- 100% Project 1: Individual Project (12,000-15,000 words)
Educational Aims
To develop the ability to undertake independent research in the area of marketing and to identify and apply theoretical issues underlying contemporary debates in marketing to the practice of marketing.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
The module could address any or all of the above areas depending on the topics of the research project
Intellectual skills
This module develops:
Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
The module could address any or all of the above areas depending on the topics of the research project
Professional practical skills
This module develops:
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
The analysis of data (quals or quants) will depend on the topics of the research project
Transferable (key) skills
This module develops:
High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience