Marketing Dissertation
| Code | School | Level | Credits | Semesters |
| BUSI4386 | Nottingham University Business School China | 4 | 60 | Summer China |
- Code
- BUSI4386
- School
- Nottingham University Business School China
- Level
- 4
- Credits
- 60
- Semesters
- Summer China
Summary
Dissertation on a topic in the area of marketing, selected by the candidate, in consultation with the Course Director and a member of staff designated as Dissertation Supervisor.
Target Students
Students registered for the MSc Marketing
Classes
A total of 600 hours to include supervision. The breakdown will vary according to the nature of the dissertation undertaken.
Assessment
- 100% Dissertation: 12,000 - 15,000 word dissertation
Educational Aims
Develop ability to undertake independent research in the area of marketing either in the context of further academic research or consultancy. To carry out independent research of either qualitative or quantitative nature. To identify theoretical issues underlying contemporary debates.Learning Outcomes
Knowledge and understanding-
This module develops a knowledge and understanding of:
•The module could address any or all of the above areas depending on the topics of the research project
Intellectual skills-
This module develops:
•Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
•The module could address any or all of the above areas depending on the topics of the research project
Professional practical skills-
This module develops:
•The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
•The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
•The analysis of data (quals or quants) will depend on the topics of the research project
Transferable (key) skills-
This module develops:
•High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience