International Marketing
| Code | School | Level | Credits | Semesters |
| BUSI4380 | Nottingham University Business School China | 4 | 10 | Spring China |
- Code
- BUSI4380
- School
- Nottingham University Business School China
- Level
- 4
- Credits
- 10
- Semesters
- Spring China
Summary
The module introduces students to marketing theory and practice. Particular attention will be given to the changing international business environment and its challenges for international firms. It critically reviews contemporary issues in international marketing and provides insights into the development of competitive strategies and international marketing management within the context of consumer goods, industrial goods and services.
Target Students
Business School MA/MSc students meeting pre-requisites and subject to compliance with module choice requirements, as listed in the degree programme specification. In addition, other MA/MSc students meeting pre-requisites and subject to the discretion of the Director of MA/MSc Programmes. There is a limited number of places on this module. Students are reminded that enrolments which are not agreed by the Offering School in advance may be cancelled without notice.
Classes
- One 2-hour lecture each week for 11 weeks
22 hours Contact hours 38 hours Background reading 40 hours Coursework preparation Total: 100 hours
Assessment
- 60% Coursework 1: 4000 words Group Assignment
- 40% Exam1 (1-hour): 1 hour exam
Educational Aims
The course provides students with an in-depth understanding of current issues in marketing in general and international marketing theory and practice in particular. It encourages critical thinking about international marketing theories and practices.Learning Outcomes
•This module develops a knowledge and understanding of:
The dynamics of the global economy and international business &/or an awareness of cultural, legal/regulatory, political, and economic differences across countries &/or an appreciation of management issues from a global perspective.
Markets - the development and operation of markets for resources, goods and services
Marketing and sales - different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
Customers and stakeholders - customer expectations, service and orientation
Communications - the comprehension and use of relevant communications for application in business and management, including the use of digital tools
•Intellectual skills
This module develops:
Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills
Using information and knowledge effectively: scanning and orgainsing data, synthesising and analysing in order to abstract meaning from information and to share knowledge
•Professional practical skills
This module develops:
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting.