Entrepreneurship Business Plan

Code

BUSI4331

School

Nottingham University Business School China

Level

4

Credits

60

Semesters

Summer China

Summary

Students will be expected to develop a real business concept and take it through to a business plan. This will requires an assessment of the IP position, a marketing analysis, producing a business strategy and a financial analysis. Students will be assisted in taking the plan to fruition.

Target Students

Students registered on the MSc in Entrepreneurship There is a limited number of places on this module. Students are reminded that enrolments which are not agreed by the Offering School in advance may be cancelled without notice.

Assessment

• 70% Project 1: 14,000 Words Business Plan
• 30% Presentation 1: Individual Presentation 30%Reassessment of this module will be 100% dissertation

Educational Aims

Learning Outcomes

Knowledge and understanding
This module develops a knowledge and understanding of:

•Markets - the development and operation of markets for resources, goods and services

•Customers - customer expectations, service and orientation

•Finance - the sources, uses and management of finance; the use of accounting and other information systems for managerial applications

•People - the management and development of people within organisations

•Operations - the management of resources and operations; information systems; the development, management and exploitation of information systems and their impact upon organisations

•Communication and Information Technology (CIT) - comprehension and use of relevant CIT for application in business and management

•Business Policy and Strategy the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests

•Pervasive Issues - these would include sustainability, globalisation, corporate social responsibility, diversity, business innovation, creativity, enterprise development, knowledge management and risk management

Intellectual skills

This module develops:

•Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately

•Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions

•Using information and knowledge effectively: scanning and organising data, synthesising and analysing in order to abstract meaning from information and to share knowledge

•Numeracy and quantitative skills including the development and use of relevant business models

Professional practical skills

This module develops:

•The ability to conduct research into business and management issues either individually or as part of a team through research design, data collection, analysis, synthesis and reporting

•Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management

•Leadership and performance management: selecting appropriate leadership style for different situations; setting targets, motivating, monitoring performance, coaching and mentoring

Transferable (key) skills

Conveners