Business Intelligence in the Digital Economy
| Code | School | Level | Credits | Semesters |
| BUSI4293 | Nottingham University Business School | 4 | 10 | Full Year Malaysia |
- Code
- BUSI4293
- School
- Nottingham University Business School
- Level
- 4
- Credits
- 10
- Semesters
- Full Year Malaysia
Summary
This module focuses on the key digital technologies that are currently reshaping and transforming the business landscape. Regardless of your industry or job function – be it finance, retail, government, manufacturing, consultancy, or any service-oriented role – disruptive technologies are fundamentally altering the way organisations operate as they are becoming increasingly data-driven.
This module examines the foundational business concepts that underpin and leverage the use of technologies such as Big Data Analytics, Internet of Things, Artificial Intelligence, Social Media, Blockchain and Cloud Computing to harness the power of business data and Business Intelligence. We will discuss how these technologies are being used by various firms to transform their capabilities, business models, and overall performance. Through practical business examples, we will demonstrate how to effectively utilise these technologies in different business contexts and job roles of your own interests.
Target Students
Executive MBA students only There is a limited number of places on this module. Students are reminded that enrolments which are not agreed by the Offering School in advance may be cancelled without notice.
Classes
- One 3-hour lecture each week for 10 weeks
30 hours contact time over a one-week intensive block Activity : Lecture topics, industrial talks or other relevant module learning activities Number of weeks : 1 Week Number of sessions : 7 per week. Duration of a session : 3 hours (weekday) to 7.5 hours (weekend)
Assessment
- 70% Coursework 1: Individual Essay (3,000 words)
- 30% Presentation 1: Group Presentation including Q&A (15 mins)
Educational Aims
New uses of data are radically changing how firms produce products and services, how they interact with customers, and how they partner together. This module aims to help you develop the core competences of digital thinking and implementation. It provides thorough knowledge and understanding of how businesses operate in the digital age; how to lead and manage digital initiatives and/or identify digital opportunities; devising a digital strategy to respond to changes in markets and competition. We acknowledge that digital technologies are continuously evolving and changing, this module aims to help you take advantage of the changes to come.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
- Marketing and sales - different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
- Customers and stakeholders - customer expectations, service and orientation
- The management of resources
- The management of the supply chain
- Information systems and business intelligence - the development, management, application and implementation of information systems and their impact upon organisations
- Tools and techniques for transforming (big) data into useful information for business analysis and decision support
- Digital business - the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management
Intellectual skills
This module develops:
- Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
- Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
- Using information and knowledge effectively in order to abstract meaning from information and to share knowledge
Professional practical skills
This module develops:
- The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
- Effective performance within team environments and the ability to recognise and utilise individual's contributions in group processes and to negotiate and persuade or influence others
Transferable (key) skills
This module develops:
- Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
- High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
- Soft skills: understanding the needs of others and empathy towards them; sensitivity to diversity in people and in different situations.
Conveners
- Dr Moe Chit Myint