Strategic Management
| Code | School | Level | Credits | Semesters |
| BUSI4287 | Nottingham University Business School | 4 | 10 | Full Year Malaysia |
- Code
- BUSI4287
- School
- Nottingham University Business School
- Level
- 4
- Credits
- 10
- Semesters
- Full Year Malaysia
Summary
This module examines the process of strategic management, focusing on the nature of strategy formulation and implementation. The analysis of strategy concepts and case study examples will be used to develop awareness of the factors that must be considered in strategic decision-making. Topics include: strategic vision and mission, environmental and industry analysis; generic strategies; core competence; growth and diversification; internationalisation and the execution of strategy.
Target Students
Only students registered on the MBA programme.
Classes
30 hours contact time over a one-week intensive block Activity : Lecture topics, industrial talks or other relevant module learning activities Number of weeks : 1 Week Number of sessions : 7 per week. Duration of a session : 3 hours (weekday) to 7.5 hours (weekend)
Assessment
- 70% Assignment: Individual Assignment (Essay)
- 30% Presentation: Group Presentations ( 20 Mins including Q&A)
Educational Aims
At the end of the module participants should be able to: subject the concepts of strategic management to critical analysis; analyse the business and competitive environment; formulate competitive and development strategies drawing on relevant concepts and taking into account broader stakeholder issues; demonstrate an awareness of factors that must be considered in implementing strategy and leading strategic change.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
- The dynamics of the global economy and international business and/or an awareness of cultural, legal/regulatory, political and economic differences across countries and/or an appreciation of management issues from a global perspective
- The management of operations
- Markets - the development and operation of markets for resources, goods and services
- Customers and stakeholders – customer expectations, service and orientation
- The management of resources
- Leadership and management of people within organisations – leadership, organisational behaviour and motivation
- Strategic management – the development and implementation of appropriate strategies within a changing environment
- Strategic risk management and issues of compliance
- Business policy on strategy: the development of appropriate policies within a changing and disrupting environment.
Intellectual skills
This module develops:
- Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
- Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
Professional practical skills
This module develops:
- The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
- Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management. Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring
- The ability to recognise the need for and initiate change and to be able to manage change
Transferable (key) skills
This module develops:
- Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
- High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
- Soft skills : understanding the needs of others an empathy towards them; sensitivity to diversity in people and in different situations
Conveners
- Dr Kamal Badar