Entrepreneurship and Creativity

Code

BUSI4283

School

Nottingham University Business School

Level

4

Credits

10

Semesters

Full Year Malaysia

Summary

Entrepreneurship is now seen as a positive force for economic development in virtually all economies, yet there is no clear consensus as to what it is or how it is manifested. This course sets out to identify entrepreneurship in theory and its economic contribution, positive and negative, in practice. Finally, it considers whether policy intervention can encourage entrepreneurship activity and if so, how this may best be achieved.

Target Students

Only students registered on the MBA programme.

Classes

30 hours contact time over a one-week intensive block Activity : Lecture topics, industrial talks or other relevant module learning activities Number of weeks : 1 Week Number of sessions : 7 per week. Duration of a session : 3 hours (weekday) to 7.5 hours (weekend)

Assessment

• 30% Presentation 1: Group Presentation (15 mins incl Q & A)
• 70% Report: Individual Report based on group project and Individual reflection (max 3,000 words)

Educational Aims

Learning Outcomes

Knowledge and understanding
This module develops a knowledge and understanding of:

• Markets - the development and operation of markets for resources, goods and services
• Marketing and sales - different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
• People - the management and development of people within organisations
• Customers and stakeholders- customer expectations, service and orientation
• Finance - the sources, uses and management of finance
• Business innovation - creativity, intrapreneurial - and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
• The importance of sustainability issues, including an understanding of the challenges and opportunities arising from the activities of people and organisations on the economic, social and environmental conditions of the future
• Leadership and management of people within organisations - leadership, organisational behaviour and motivation.

Intellectual skills
This module develops:

• Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
• Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
• Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills

Professional practical skills
This module develops:

• The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
• Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management. Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring
• The ability to recognise the need for and initiate change and to be able to manage change
• The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices

Transferable (key) skills
This module develops:

• Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
• High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
• Soft skills : understanding the needs of others and empathy towards them; sensitvity to diversity in people and in different situations.

Conveners