International Business
| Code | School | Level | Credits | Semesters |
| BUSI4262 | Nottingham University Business School | 4 | 10 | Full Year Malaysia |
- Code
- BUSI4262
- School
- Nottingham University Business School
- Level
- 4
- Credits
- 10
- Semesters
- Full Year Malaysia
Summary
This module reviews firm-based strategies across national borders including international, multinational, transnational and global strategies. Theoretical models of internationalisation processes are reviewed and advantages / disadvantages of various market entry modes are discussed. Particular attention is paid to the strategies adopted by international firms in their response to host-country requirements. Concepts that influence firm’s competitiveness in global industries are discussed (organisational structure, innovation and knowledge management, logistics, strategic international human resource management). This module provides both the theoretical foundation for the analysis of, and the subsequent application of theoretical concepts to, case studies.
Target Students
Only students registered on the MBA programme.
Classes
30 hours contact time over a one-week intensive block Activity : Lecture topics, industrial talks or other relevant module learning activities Number of weeks : 1 Week Number of sessions : 7 per week. Duration of a session : 3 hours (weekday) to 7.5 hours (weekend)
Assessment
- 70% Coursework 1: Individual case analysis max. 3000 words
- 30% Presentation 1: Group In-class presentation and subsequent written submission via Moodle
Educational Aims
The objective of this module is to provide students with an understanding of the main strategic considerations and management issues facing the managers of firms and other organisations that are active internationally. It will give students an appreciation of the depth and complexity of the operational and managerial difficulties faced. The variety of factors influencing the choices , compromises that have to be made, and their implications for the future viability and effectiveness of the organisations concerned. The module develops the intellectual ability of students to apply advanced concepts to complex situations, and to reflect on practical situations as well as theoretical concepts.Learning Outcomes
On successful completion of this module, students will have developed knowledge and understanding of :
1. Internationalisation processes and how they create opportunities and challenges for business managers.
2. Different strategies for competing internationally and their respective pros and cons.
3. What is required for an internationally and their respective pros and cons
4. What is required for an international business to change its organization so that it better matches its strategy.
5. Different modes that firms use to enter foreign markets.
6. The pros and cons of using strategic alliances with foreign competitors to achieve the firm's objectives in global market place.
7. How country differences, production technology and product features all affect the choice of where to locate production activities.
8. Why and how a firms marketing strategy might vary between countries
9. The pros and cons of different approaches to staffing policy in the international business.