Strategic Management

Code

BUSI4239

School

Nottingham University Business School

Level

4

Credits

10

Semesters

Autumn Malaysia

Summary

This module examines the process of strategic management, focusing on the nature of strategy formulation and implementation. The analysis of strategy concepts and case study examples will be used to develop awareness of the factors that must be considered in strategic decision-making. Topics include: strategic vision and mission, environmental and industry analysis; generic strategies; core competence; growth and diversification; internationalisation and the execution of strategy.

Target Students

Only students registered on the MBA programme.

Classes

33 lecture hours, i.e. 3 hours per session (inclusive of small-group activities) for 11 sessions.

Assessment

• 70% Coursework 1: Individual assignment
• 30% Presentation 1: Group Presentation

Educational Aims

Learning Outcomes

Knowledge and understanding
This module develops a knowledge and understanding of:
•    The dynamics of the global economy and international business &/or an awareness of cultural, legal/regulatory, political, and economic differences across countries &/or an appreciation of management issues from a global perspective.
•    The management of operations
•    Markets - the development and operation of markets for resources, goods and services
•    Customers and stakeholders - customer expectations, service and orientation
•    The management of resources
•    Leadership and management of people within organisations - leadership, organisational behaviour and motivation
•    Strategic management - the development and implementation of appropriate strategies within a changing environment
•    Strategic risk management and issues of compliance'
•    Business Policy and Strategy: the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests
•    Business policy on strategy: the development of appropriate policies within a changing and disrupting environment

Intellectual skills
This module develops:
•    Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
•    Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions

Professional practical skills
This module develops:

•    The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
•    Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management. Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring
•    The ability to recognise the need for and initiate change and to be able to manage change

Transferable (key) skills
This module develops:

•    Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
•    High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
•    Soft skills: understanding the needs of others and empathy towards them; sensitivity to diversity in people and in different situations
 

Conveners

• Ganesh Nadarajah
• Dr Kamal Badar