Entrepreneurship in Practice

Code

BUSI4222

School

Nottingham University Business School

Level

4

Credits

10

Semesters

Summer Malaysia

Summary

Entrepreneurship in Practice will introduce students to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well. Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Entrepreneurship in Practice will prepare students to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.

Target Students

Only students registered on the MBA programme.

Classes

33 lecture hours, i.e. 3 hours per session (inclusive of small-group activities) for 11 sessions.

Assessment

• 70% Project 1: Individual report based on group project (3000 words)
• 30% Presentation 1: Group Presentation (15 minutes + Q&A)

Educational Aims

Learning Outcomes

Knowledge and understanding
This module develops a knowledge and understanding of:

• The dynamics of the global economy and international business &/or an awareness of cultural, legal/regulatory, political, and economic differences across countries &/or an appreciation of management issues from a global perspective.
• Markets - the development and operation of markets for resources, goods and services
• Marketing and sales – different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
• Customers and stakeholders - customer expectations, service and orientation
• Finance - the sources, uses and management of finance
• The management of resources
• Business innovation – creativity, intrapreneurial – and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
• Strategic management - the development and implementation of appropriate strategies within a changing environment

Intellectual skills
This module develops:

• Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
• Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
• Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills

Professional practical skills
This module develops:

• The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
• The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
• Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management.  Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring

Transferable (key) skills
This module develops:

• Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
• High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict  resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience

Conveners

• Dr Maha Mohammed Yusr Othman