Entrepreneurship and Creativity
| Code | School | Level | Credits | Semesters |
| BUSI4221 | Nottingham University Business School | 4 | 10 | Spring Malaysia |
- Code
- BUSI4221
- School
- Nottingham University Business School
- Level
- 4
- Credits
- 10
- Semesters
- Spring Malaysia
Summary
Entrepreneurship is now seen as a positive force for economic development in virtually all economies, yet there is no clear consensus as to what it is or how it is manifested. This course sets out to identify entrepreneurship in theory and its economic contribution, positive and negative, in practice. Finally, it considers whether policy intervention can encourage entrepreneurship activity and if so, how this may best be achieved.
Target Students
Only students registered on the MBA programme.
Classes
33 lecture hours, i.e. 3 hours per session (inclusive of small-group activities) for 11 sessions.
Assessment
- 30% Group Presentation: Group Presentation (15 mins including Q&A) (30%)
- 70% Individual Report: Individual Report based on group project and Individual reflection (max 3,000 words) (70%)
Educational Aims
This course is designed to provide an insight into the nature and identity of entrepreneurship as it has been perceived by others, along with an exploration of students' own entrepreneurial potential. As such, it focuses on two main themes. The first involves an objective analysis of entrepreneurship in theory, practice and policy. The second encourages students to investigate and experience the processes involved in creativity, alongside the generation and assessment of entrepreneurial ideas.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
Markets - the development and operation of markets for resources, goods and services
Marketing and sales - different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
People - the management and development of people within organisations
Customers and stakeholders - customer expectations, service and orientation
Finance - the sources, uses and management of finance
Business innovation - creativity, intrapreneurial - and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
The importance of sustainability issues, including an understanding of the challenges and opportunities arising from the activities of people and organisations on the economic, social and environmental conditions of the future.
Leadership and management of people within organisations - leadership, organisational behaviour and motivation
Intellectual skills
This module develops:
Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills
Professional practical skills
This module develops:
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management. Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring
The ability to recognise the need for and initiate change and to be able to manage change
The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices
Transferable (key) skills
This module develops:
Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
Soft skills: understanding the needs of others and empathy towards them; sensitivity to diversity in people and in different situations
Conveners
- David Goodwin
- Dr Mike James Mustafa