Strategic Management
| Code | School | Level | Credits | Semesters |
| BUSI4013 | Business | 4 | 10 | Autumn UK |
- Code
- BUSI4013
- School
- Business
- Level
- 4
- Credits
- 10
- Semesters
- Autumn UK
Summary
This module examines the process of strategic management, focusing on the nature of strategy formulation and implementation. The analysis of strategy concepts and case study examples will be used to develop awareness of the factors that must be considered in strategic decision-making. Topics include: strategic vision and mission, environmental and industry analysis; generic strategies; core competence; growth and diversification; internationalisation and the execution of strategy.
Target Students
Only available for FT MBA students.
Classes
- One 3-hour workshop
- One 3-hour lecture each week for 11 weeks
Lecture 11 weeks 1 week 3 hours (33 lecture/seminar hours, 3 hours per week for 11 weeks, 3 hours Business Practice Week visits. 64 hours self directed study.
Assessment
- 70% Coursework 1: Individual Assignment (essay)
- 30% Project 1: Group Presentation (15 mins including Q&A)
Assessed by end of autumn semester
Educational Aims
At the end of the module participants should be able to: subject the concepts of strategic management to critical analysis; analyse the business and competitive environment; formulate competitive and development strategies drawing on relevant concepts and taking into account broader stakeholder issues; demonstrate an awareness of factors that must be considered in implementing strategy.Learning Outcomes
Knowledge and understanding
• Business policy on strategy: the development of appropriate policies within a changing and disrupting environment
Intellectual Skills
• Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
Professional practical skills
• The ability to conduct research into business and management issues either individually or as part of a team through research design, data collection, analysis, synthesis and reporting
Transferable (key) skills
• Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports