Strategic Management: Perspective, Process and Practice
| Code | School | Level | Credits | Semesters |
| BUSI3188 | Nottingham University Business School China | 3 | 20 | Full year China |
- Code
- BUSI3188
- School
- Nottingham University Business School China
- Level
- 3
- Credits
- 20
- Semesters
- Full year China
Summary
The module covers strategic analysis, positioning, creating and sustaining competitive advantage, diversification, internationalization, stakeholder engagement, strategic decision making, strategy implementation, strategic leadership and strategic change.
Re-assessment format is decided by the school.
Target Students
IBM, IBE and IBC
Classes
- One 1-hour-30-minute seminar each week for 5 weeks
- One 1-hour-30-minute lecture each week for 21 weeks
Assessment
- 30% Team-based Computer Simulation: Team-based Computer Simulation
- 70% One 2-hour exam (2-hour): One 2-hour exam
Assessed in both autumn & spring semest
Educational Aims
To provide students with the key tools, concepts and frameworks of strategic analysis and develop their abilities of strategy implementation.Learning Outcomes
Knowledge and understanding:
This module develops a knowledge and understanding of:
- The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
- The management of resources.
- The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
- The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
- The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.
Intellectual skills:
This module develops:
- The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
Professional practical skills:
This module develops:
- Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
Transferable (key) skills:
This module develops:
- Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
- Articulating and effectively explaining information.
- Building and maintaining relationships.
Conveners
- Dr Lei Li
Last updated 09/01/2025.