New Venture Creation
| Code | School | Level | Credits | Semesters |
| BUSI3160 | Nottingham University Business School | 3 | 20 | Full Year Malaysia |
- Code
- BUSI3160
- School
- Nottingham University Business School
- Level
- 3
- Credits
- 20
- Semesters
- Full Year Malaysia
Summary
New Venture Creation will introduce students to the more practical elements of innovation and enterprise activity. It is an experiential course where students complete the process of Opportunity recognition, Evaluation and Exploitation. Whereas ETP focuses on idea generation and entrepreneurial theory, NVC will prepare students to recognise opportunities, and to implement innovation and enterprising ideas. Learning is delivered through readings, lectures, experimentation activities, case analysis and discussion. In the first semester students will analyse and assess the feasibility of their business ideas. In the second semester they will launch and/or pilot their business concept and test the model in action.
Target Students
NUBS students who have completed the pre-requisite.
Classes
- One 1-hour seminar each week for 3 weeks
- One 1-hour lecture
- One 2-hour lecture each week for 3 weeks
- One 1-hour lecture
- One 2-hour lecture each week for 8 weeks
Assessment
- 25% Projest 1: One Individual video
- 75% Project 2: One Individual Reflective Piece on Simventure
Assessed in both autumn & spring semest
Educational Aims
The module will help students build skills across a number of areas central to the entrepreneurial experience, including:- Opportunity recognition, evaluation and exploitation- Analyse and access the feasibility of their business ideas- Market research and the marketing plan- Finance and funding- SME regulationStudents will learn through a mixed delivery model which will include formal lectures, group work and tutorial sessions. Students will develop and execute their own start up projects.Learning Outcomes
Knowledge and understanding:
This module develops a knowledge and understanding of:
- The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
- The development, access and operation of markets for resources, goods and services.
- The management of customer expectations, relationships and development of service excellence.
- The sources, uses and management of finance.
- The management of resources.
- The management of procurement.
- The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.
Intellectual skills:
This module develops:
- Conceptual and critical thinking, analysis, synthesis and evaluation.
Professional practical skills:
This module develops:
- Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
- People management, to include communications, team building, leadership and motivating others.
- The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes.
Transferable (key) skills:
This module develops:
- Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
- An awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.
- Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.
Conveners
- Dr Maha Mohammed Yusr Othman