Consumer Behaviour

Code

BUSI3068

School

Nottingham University Business School

Level

3

Credits

10

Semesters

Spring Malaysia

Summary

This module introduces and develops frameworks which enable businesses to understand the buying behaviour of consumers.

Target Students

Available to all Part I and Part II Business School students with the appropriate pre-requisite BUSI2096Marketing Management or BUSI2159 Marketing Management.

Classes

• One 2-hour seminar each week for 2 weeks
• One 1-hour lecture each week for 11 weeks

Eleven 1-hour lectures and three 1-hour seminars per semester

Assessment

• 100% Coursework: One 2500 word individual coursework (100%)

Assessed by end of spring semester

Educational Aims

Learning Outcomes

Knowledge and understanding

This module develops a knowledge and understanding of:

• The management of customer expectations, relationships and development of service excellence.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
   

Intellectual skills

This module develops:

• The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
• Conceptual and critical thinking, analysis, synthesis and evaluation.
   

Professional practical skills

This module develops:

• Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
   

Transferable (key) skills

This module develops:

• Articulating and effectively explaining information.

Conveners

• Dr Anita Chakrabarty