Strategic Innovation Management

Code

BUSI3046

School

Business

Level

3

Credits

10

Semesters

Spring UK

Summary

This module introduces students to key strategy and innovation concepts and tools which are relevant to dynamic markets in which there is rapid change in knowledge and skills, technologies, products, and services. Topics covered include:

Creating and Sustaining Competitive Advantage in Dynamic Markets; Dynamic Capabilities; First and Second Mover Advantages in Innovation; Industry Life Cycles; New Product Development & Technology Lock-Ins; Innovation in Services (public & private sector)

Target Students

Available to year 2, year 3 or year 4 UG Business School students. Also available to Exchangestudents.

Classes

• One 1-hour tutorial
• One 1-hour-30-minute lecture each week for 11 weeks

Assessment

• 100% Exam (2-hour): Written Exam. Reassessment of this module is 100% exam.

Assessed by end of spring semester

Educational Aims

Learning Outcomes

Knowledge and understanding
This module develops a knowledge and understanding of:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
• The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models
• Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value
• A coherent core of principles for strategic management of product, process and organisational innovation, including internal/external analysis and innovation strategies in dynamic markets.
  Understanding extends to business policy, analytical methods and logical argument based on empirical evidence.
  Ability to synthesis and apply core strategy and innovation theory, and reasoning to applied topics.
  The application of strategic innovation, in particular the fields of product and services innovation in private and public sectors.

Intellectual skills
This module develops:

• The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions

Professional practical skills
This module develops:

• The ability to apply strategy and innovation concepts and tools to business problems.

Transferable (key) skills
This module develops:

• Communication and listening including the ability to produce clear, structured business communications in a variety of media

Conveners

• Dr Paul Windrum