Doing Business in China B

Code

BUSI2123

School

Nottingham University Business School China

Level

2

Credits

10

Semesters

Spring China

Summary

This module introduces key aspects of doing business in China and frames these issues relative to practices in developed market economies. Aspects of doing business in contemporary China include market and non-market strategy, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing, protection of intellectual property rights, and strategic management. Key theories for business will be discussed and reflected upon for the case of China, international business in China, and Chinese firms. Market and non-market aspects of the Chinese business environment will be discussed and illustrated.

Target Students

International students prioritised.There is a limited number of places on this module. Students are reminded that enrolments which are not agreed by the Offering School in advance may be cancelled without notice.Coursecapacity: 50 students.

Classes

• One 1-hour-30-minute lecture each week for 7 weeks

Assessment

• 40% Coursework 1: Individual Essay (1000 words)
• 20% Participation: Active Class Participation
• 10% Project 1: 10 minutes Group Presentation (Mid-term progress report)
• 30% Presentation 2: 15 minutes Group Presentation (Final report)

Assessed by end of spring semester

Educational Aims

Learning Outcomes

Knowledge and understanding

This module develops a knowledge and understanding of:

    • International Issues in Business and Management.

    • The development and operation of markets for resources, goods and services.

    • Customer expectations, service and orientation.

    • The sources, uses and management of finance.

    • The use of accounting and other information systems for managerial applications.

    • The management and development of people within organizations.

    • The management of resources and operations.

    • The development, management and exploitation of information systems and their impact upon organizations.

    • The comprehensive use of relevant communication and information technologies for application in business and management.

    • The development of appropriate business policies and strategies to meet stakeholder needs within a changing environment.

    • A range of contemporary and pervasive business and management issues including (at the time of writing) business innovation, e-commerce, creativity and enterprise, knowledge management, sustainability, globalization, business ethics, values and norms.

Intellectual skills

This module develops:

    • The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, and to define terms adequately and to generalise appropriately.

    • Effective qualitative problem solving and decision making skills.

    • Effective quantitative problem solving and decision making skills.

    • The ability to create, evaluate and access a range of options, together with the capacity to apply ideas and knowledge to a range of business and other situations.

Professional practical skills

This module develops:

    • Numeracy and quantitative skills including data analysis, interpretation and extrapolation.

    • Qualitative skills including the ability to work with case studies.

    • The ability to apply business models to business problems and phenomena.

    • The effective use of communication and information technology (CIT) skills for business applications.

    • Self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues.

    • Effective performance within a team environment, including leadership, team building, influencing and project management skills.

    • The ability to conduct research into business and management issues, either individually or as part of a team, including a familiarity with a range of business data and research resources and appropriate methodologies.

Transferable (key) skills

This module develops:

    • Effective oral and written communication skills in a range of traditional and electronic media.

    • Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise.

    • Learning to learn and developing an appetite for reflective, adaptive and collaborative learning.

    • The interpersonal skills for effective listening, negotiating, persuasion and presentation.

Conveners

• Dr Steven Zhou