Branding and advertising
| Code | School | Level | Credits | Semesters |
| BUSI2095 | Nottingham University Business School | 2 | 10 | Autumn Malaysia |
- Code
- BUSI2095
- School
- Nottingham University Business School
- Level
- 2
- Credits
- 10
- Semesters
- Autumn Malaysia
Summary
In this module we will explore the nature of brands and the advertising techniques which create strong brands. The module will cover branding theory and communication theory. It will provide students with an understanding of managerial, psychological and sociological perspectives on branding and advertising.
Target Students
For Part I or Part II Business School, Electrical and Electronic Engineering, Mechanical, Materials and Manufacturing Engineering and Pharmacy students with the required pre-requisite BUSI1063 Consumers and Markets OR co-requisite BUSI2159 Marketing Management.
Co-requisites
Modules you must take in the same academic year, or have taken in a previous year, to enrol in this module:
Classes
- One 1-hour seminar each week for 2 weeks
- One 1-hour-30-minute lecture each week for 11 weeks
11 ninety-minute lectures and 2 sixty-minute seminars. Please note all non-lectures will be timetabled in the Business School.
Assessment
- 100% Exam 1 (1-hour-30-minute): One 1.5-hour exam
Assessed by end of autumn semester
Educational Aims
Upon completion of the module students will be able to:Explain the branding process.Articulate how and why consumers choose brandsContextualise contemporary advertising practice.Describe how advertising is producedReflect on the social effects and ethics of branding and advertising.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
- The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
- The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.
Intellectual skills
This module develops:
- Conceptual and critical thinking, analysis, synthesis and evaluation.
Transferable (key) skills
This module develops:
- Articulating and effectively explaining information.
Conveners
- Dr Shu Han Tan