The Digital Economy
| Code | School | Level | Credits | Semesters |
| BUSI1073 | Nottingham University Business School China | 1 | 10 | Spring China |
- Code
- BUSI1073
- School
- Nottingham University Business School China
- Level
- 1
- Credits
- 10
- Semesters
- Spring China
Summary
The digital economy poses many challenges to firms doing business in information goods. Building on previous economics modules within the Business School, the lecture programme will discuss the strategic issues that firms selling information goods face. We use economic principles to discuss how to successfully cope with issues such as pricing strategies on the internet, public policy, compatibility and co-operation and standards war amongst others.
Re-assessment format is decided by the school.
Target Students
Optional for FAM/ IBE/ IBM Qualifying Year students
Classes
- One 1-hour-30-minute seminar each week for 3 weeks
- One 1-hour-30-minute lecture each week for 10 weeks
Assessment
- 100% Exam 1 (1-hour-30-minute): One 1.5 hour examination
Educational Aims
Aims: We aim to give students a thorough understanding of how firms should apply economic concepts to help them cope with the strategic issues that they face in the ever changing market for information goods. Rapid changes in technologies pose new challenges, but the economic principles to face these challenges have remained the same.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
- The comprehensive use of relevant communication and information technologies for application in business and management.
- The development of appropriate business policies and strategies to meet stakeholder needs within a changing environment.
Intellectual skills
This module develops:
- The cognitive skills of critical thinking, analysis and synthesis, including the ability to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, and to define terms adequately and to generalise appropriately.
- The ability to create, evaluate and access a range of options, together with the capacity to apply ideas and knowledge to a range of business and other situations.
Professional practical skills
This module develops:
- The ability to apply business models to business problems and phenomena.
- The effective use of communication and information technology (CIT) skills for business applications.
Transferable (key) skills
This module develops:
- Effective oral and written communication skills in a range of traditional and electronic media.
- Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise.
- Learning to learn and developing an appetite for reflective, adaptive and collaborative learning.
Conveners
- Dr Jie Fang