Consumers and Markets
| Code | School | Level | Credits | Semesters |
| BUSI1063 | Nottingham University Business School | 1 | 10 | Spring Malaysia |
- Code
- BUSI1063
- School
- Nottingham University Business School
- Level
- 1
- Credits
- 10
- Semesters
- Spring Malaysia
Summary
This module will cover the ways in which marketing & consumption drive business and shape society. It will provide an historical perspective, consider marketing professions & leadership within organisational contexts, and examine contemporary environments for marketing & consumption with particular attention to globalisation, innovation (including the transformative force of new technologies), and ethical & sustainability issues.
Target Students
Available to Qualifying Year Business School, Applied Psychology, Economics(NSE), Media, Languages and Cultures, Politics, History and International Relations, English, Education,Mathematical Sciences and Psychology students only. Available for Year 2 student BSc Pharmaceutical and Health Sciences programme (School of Pharmacy).
Classes
- One 1-hour tutorial each week for 2 weeks
- One 2-hour lecture each week for 10 weeks
11 two-hour lectures; 2 one-hour tutorials per semester.
Assessment
- 100% Exam 1 (1-hour-30-minute): 1.5-hour examination
Assessed by end of spring semester
Educational Aims
The purpose of this module is to develop an understanding of the contexts in which markets develop, and marketing and consumption are practiced, to enable students to develop a personal and critical perspective prior to studying the technical aspects of marketing management.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
- The management of customer expectations, relationships and development of service excellence.
- The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
Intellectual skills
This module develops:
- Conceptual and critical thinking, analysis, synthesis and evaluation.
Professional practical skills
This module develops:
- Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetitie for development.
Transferable (key) skills
This module develops:
- Articulating and effectively explaining information.
- Emotional intelligence and empathy.
Conveners
- Dr Shu Han Tan